Brand Story
We didn't set out to design a pineapple.
we set out to define what Ananass stands for.
The identity is inspired by the pineapple crown- its most distinctive feature- reimagined through elegant geometric forms influenced by Arabic heritage, incense flames, and the graceful silhouette of Oud leaves.
The result is a timeless symbol
that represents luxury, authenticity, and refinement rather than the fruit itself.
Combined with a rich palette of deep green and royal gold, the identity reflects nature, craftsmanship, and premium quality, allowing the brand to extend seamlessly across Oud, incense, french perfumes, luxury gifts, and beauty products.
This is more than a logo.
It is a signature that defines the brand's presence.
Creative Concept
From the crown of a pineapple to the crown of luxury.
The inspiration began with the pineapple crown not as a literal illustration, but as a visual foundation.
Its organic leaves were distilled into a refined emblem that simultaneously evokes the elegance of Arabic ornamentation, the rising flame of incense, and the flowing silhouette of Oud leaves.
The outcome i s a minimalist yet meaningful mark that transforms a familiar natural element into a timeless luxury identity.